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Customer Clicks Your Ad
A homeowner in your area searches Google for your service. Your ad appears at the top — with a compelling headline and your phone number. They click.
- → Google Ads targets exact service + location keywords
- → Ad copy speaks directly to their problem
- → Click-to-call option for mobile users
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Landing Page Captures the Lead
They land on a dedicated page — not your homepage. A multi-step form asks their name, service needed, and contact info. It feels easy, not overwhelming.
- → Multi-step form increases completion by 40%
- → No distractions — no nav, no links away
- → Mobile-optimized, loads in under 2 seconds
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Instant SMS Confirmation
The moment they submit, they get a text: “Thanks, [Name]! We got your request for [service]. Someone from [Your Business] will be in touch shortly.” Instant trust.
- → Automated via Twilio — fires in under 3 seconds
- → Personalized with their name and service
- → Includes your business phone number
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Email Notification to You
You get an email with all the lead details — name, phone, email, service requested, and where they came from. Everything you need to call them back.
- → Arrives in your inbox instantly
- → Includes Google Ads click data for tracking ROI
- → Formatted for quick scanning on mobile
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Booking Calendar Opens
After the form, the customer sees an embedded calendar where they can pick a time slot. No back-and-forth phone tag — they book themselves in.
- → Syncs with your Google Calendar in real-time
- → Only shows times you’re actually available
- → Sends calendar invite to both parties
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Email Drip Sequence Begins
Over the next 7 days, automated emails nurture the lead — tips, before/after photos, reviews. Keeps you top of mind even if they don’t book right away.
- → Day 1: “Thanks + what to expect” email
- → Day 3: Helpful tips related to their service
- → Day 5: Customer testimonials + before/after photos
- → Day 7: Special offer or follow-up reminder
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Conversion Tracking Reports
Every lead is tracked from ad click to form submission. You see exactly which keywords, ads, and campaigns are generating real leads — and what each one costs.
- → Google Ads conversion tracking fires on submit
- → Google Analytics tracks the full user journey
- → Monthly reports show cost-per-lead and ROI
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