About
One person, a small roster, and a machine that does the busywork.
I'm Jeff Maly. MIM is me, a short list of local businesses, and the systems that do the work in between — built by hand, run every day, on the same stack I sell.
The story
The leads never died in the ads. They died in the follow-up.
I've been doing marketing for local businesses for more than 15 years: landscapers, contractors, medical practices, small manufacturers, most of them within a short drive of my desk in Kendall County. The websites, the ads, the rankings — that part I could always make work.
What wore on me was what happened next. The ad brings the call, the call hits voicemail at 7 p.m., and by morning the caller has hired whoever picked up. Or the quote request sits in an inbox for three days while the owner is on a job site. I spent years generating leads and then watching too many of them die in voicemails and slow follow-up.
So I started building the systems that catch them, and I build and run every one myself. The same stack I sell runs MIM: the phone line on this site is answered by the receptionist I install for clients, the chat in the corner is the same build, and the reporting my clients get comes off the same automation that writes mine. When something breaks, it breaks on me first.
The stack I work in
The tools are public. The wiring is not.
Every system I ship runs on tools you can look up. What you're paying for is the part between them — how the pieces are connected, tuned, and kept honest. That part stays in the shop.
Claude · Twilio · ElevenLabs · Google Ads · WordPress · plain PHP
How MIM runs
Four rules I don't bend.
A small roster, on purpose
a handful of businesses · Kendall County
Enough clients to keep the machine sharp, few enough that I know each business almost as well as the owner does: the busy season, the towns, the services worth advertising, and what a good lead sounds like when it calls.
No contracts
month-to-month · leave any month
Nobody is locked in. Every client is month-to-month and can leave with an email, so the work has to re-earn its spot every thirty days. That's the arrangement I'd want if I were the one paying.
Proof, or it stays off the site
every number · dated + sourced
If I can't prove a claim, it doesn't go on this site. Every number here carries a date and a method — measured on a specific day, from a specific log. No adjectives standing in for results.
You talk to the builder
no account managers · no handoffs
There's nobody between you and the work. The person who explains the system is the person who built it: the pages, the follow-up, the phone line. When you want something changed, you tell the builder directly.
Next step
See if the machine fits your business.
Book a free 20-minute assessment. I'll look at how your leads come in today, show you where they leak, and tell you plainly whether a system like mine would pay for itself. If it wouldn't, you'll hear that too.
Or call (331) 803-6259 — the AI answers first, then I get the summary. That's the point.