Lead systems & funnels
The machine that turns clicks and calls into booked jobs.
Ads bring the click. The landing page makes the case. The form captures the lead, the text-back answers it, and the follow-up chases it until there's a job on your calendar. This page is that machine, piece by piece.
Most local businesses don't have a lead problem — they have a leak problem. The call at 9 pm nobody picked up. The form that went to a dead inbox. The quote request that waited all weekend. Every piece below exists to close one of those leaks.
20 minutes · no pitch deck · if a $200 tool solves it, we'll say so
An example entry — the same after-hours caller from our home page. Every lead gets a row like this: who, what job, where it came from, what happens next.
What the machine does
Capture it, qualify it, chase it, book it.
Capture
Forms, phone calls, texts, website chat — every way in feeds one system. Nothing sits in a voicemail box or an unwatched inbox.
Qualify
The lead hears back in seconds. Behind the reply, the submission is scored and spam-screened, so junk never counts as a lead.
Route & follow up
The lead lands in the log with its source and hits your phone as a text. If it goes quiet, follow-up texts and emails keep working it.
Book
Every reply and every nudge points at one destination: a slot on your calendar. When the job books, the chasing stops.
What's in the build
Five pieces, one wire.
Landing pages that match the ad
built on your site · Google Ads
The page repeats what the ad promised — same job, same town, same offer. Click a patio ad, land on a patio page. That match is most of the difference between a click you paid for and a lead you can call.
→ how we build pagesForms that screen junk before it counts
built on reCAPTCHA Enterprise · your site
Every submission gets scored and spam-screened before it reaches you. Bots and junk are rejected and logged. What lands on your phone is worth the call.
→ try oursInstant text-back & email follow-up
built on Twilio · SMTP2GO · Claude
A new lead gets a text back in seconds and an email close behind. If they go quiet, the follow-up doesn't — it keeps nudging until they book or say no.
→ read a conversationCall answering after hours
built on Twilio · ElevenLabs · Claude
The phone gets picked up at 9 pm and on Sundays. The AI takes the name, the number, and the job, texts you the summary, and files the lead with everything else.
→ hear it answerOne log of every lead, with its source
wired to your existing CRM
Every call, form, and text in one place, stamped with where it came from — which ad, which page, which search. You see what a lead costs, not what a dashboard guesses.
→ the ad side of the machineEach piece works on its own. Wired together they're the point — the form feeds the log, the log feeds the follow-up, the follow-up fills the calendar.
What it produces
Two numbers, one machine.
Both rows are the same client and the same machine, measured at both ends: what a lead costs going in, how many come out the other side. We never pin a number to a client's name — yours would stay private too.
Pieces of a working funnel
What the lead sees.
The capture step — a landing page whose only job is the form. Short steps, no detours.
The reply step — the text-back a lead gets seconds after hitting submit.
Next step
Find the leaks first.
Book a free 20-minute assessment. We'll trace how a lead moves through your business today — where the calls go at night, what happens after the form — and show you which pieces of the machine you're missing. If you only need two of the five, we'll say so.
Builds start at $999 · month-to-month, no contracts · or call (331) 803-6259 — the machine picks up.