Local SEO for service businesses
Rank where your customers are standing — not just where your office is.
A #1 screenshot is easy — you just search from the right street. We score our SEO work on a 49-point grid across your whole service area, so one lucky result can't hide forty-eight bad ones. Google Business Profile, town-by-town content, citations, and a monthly number you can hold us to.
20 minutes · no pitch deck · we'll tell you if SEO isn't your first problem
The problem
The map pack reorders itself block by block. Most agencies never check.
Right now, homeowners in Oswego, Yorkville, and Plainfield are typing "landscaper near me" and "best plumber in Kendall County" — and calling whoever Google shows first. Here's what most ranking reports miss: the map pack changes with where the searcher is standing. You can be #1 outside your own shop and invisible four miles east, and a report built from one search point will never show it.
The competitors taking those calls usually aren't better at the work. They're visible in more of the map. That's fixable — and measurable.
The scoreboard
Four trades. One grid. Measured the same day.
We drop 49 search points in a grid across a client's service area and record the map-pack result at every one. Coverage is the share of those points where the client ranks in Google's top three — the whole map, not the best corner of it.
Four live clients, one grid, one day. We name the trade, never the business — when you're a client, your numbers stay anonymous too.
What's included
The work behind those percentages.
Google Business Profile
map pack · categories · photos · reviews
The profile is what ranks in the pack — not your homepage. We rebuild it properly: categories, services, photos, posts, Q&A, and a steady review cadence. Then we keep it maintained, because a stale profile slides.
On-Page SEO
titles · headings · schema · internal links
Every page tells Google one clear thing: what you do and where you do it. Keywords in the right slots, heading structure that makes sense, schema markup, and internal links that pass authority to the pages that book jobs.
Technical SEO
speed · crawl · indexing · Core Web Vitals
Slow pages, broken crawls, and indexing problems cap your rankings quietly — nothing looks wrong from the outside. We find them and fix them: site speed, mobile usability, crawlability, Core Web Vitals.
Local Content
town pages · service pages · Kendall County
Pages written for the towns you actually serve — Oswego, Yorkville, Plainfield, Plano — targeting the searches made there. This is how coverage spreads across the grid instead of pooling around your address.
Citations & Directories
name · address · phone · consistency
Your name, address, and phone number, identical across every directory that matters. Boring, mechanical, and one of the strongest trust signals Google reads for local rank.
Tracking & Reporting
49-point grid · rankings · leads · monthly
Every month: the grid rerun, ranking movement, traffic, and the leads it produced — then adjustments based on what the data says. If a number stalls, you hear it from us first.
No buzzword checklists. Every item above exists because it moves a service business up the map.
How it goes
From audit to a number that moves.
Audit
We run the grid on your service area, crawl the site, and score your Google Business Profile. You see the same map we do — including the ugly parts.
Fix
Technical problems first, then on-page: titles, schema, internal links, and a proper profile rebuild. Foundation before growth.
Build
Town-targeted pages and citations, added steadily month over month. The slow, compounding part — and the part most agencies skip.
Re-measure
The grid reruns, the report shows movement, traffic, and leads — not vanity charts. What stalls gets changed.
Where we work
Built for Kendall County, not for everywhere.
We're not a national agency running one playbook on a thousand accounts. We live here and work here, and your strategy targets the towns your customers live in — Oswego, Yorkville, Plainfield, Plano, Sandwich, Montgomery, Boulder Hill. SEO also works best when the rest of the machine is sound: the site it points to, the ads beside it, the follow-up behind it.
Next step
Find out where you actually rank.
Book a free 20-minute assessment. We'll look at your map-pack position across your service area — not just outside your front door — and tell you plainly whether SEO is your problem or something else is. If you don't need us, we'll say so.
Or call (331) 803-6259 — the AI picks up, even at midnight.