MALY>INTERNET MARKETING

Marketing · Lead funnels

A contact form collects messages. A funnel books jobs.

Multi-step forms that qualify while they capture. A text to the lead in seconds. Follow-up that keeps going until the estimate is on your calendar. We build the funnel, wire it to your ads, and run it.

20 minutes · no pitch deck · bring your current form's numbers if you have them

funnel log — 9:47 pm
9:47 pmForm submitted: fence install, ~120 ft, Yorkville. Three short steps — the job, the timeline, the contact info.
9:47 pmText to the lead, seconds later: "Got your request. Expect our call before 9 am tomorrow."
9:48 pmOwner gets the summary by text and email. Lead logged, scored, screened.
day 2No booking yet. Follow-up email goes out on its own.
day 4Text nudge with the booking link. The sequence stops the moment they book.

An example lead, submit to booked. Every step after the first runs itself.
Walk through the full flow →

The problem

Most leads don't say no. They just stop waiting.

Someone fills out your contact form at 9 pm. They get a thank-you page; the message lands in your inbox with everything else. You see it tomorrow afternoon. They found another contractor by lunch. The lead wasn't bad — the system around it was slow.

A funnel closes that gap. It answers in seconds, follows up for days, and hands the lead a calendar link instead of a wait. That speed runs around the clock, including the hours you're on a roof, in a crawlspace, or asleep.

Inside the funnel

Four stages. No hand-offs.

01 — 04

Multi-step form

One question at a time: the job, the timeline, the contact info. Easier to finish than a wall of fields, and it qualifies the lead as it captures.

Instant response

The lead gets a text in seconds. You get the full summary by text and email. Nobody waits until morning.

Follow-up sequence

Email and SMS over the following days, each with a booking link. It stops the moment they book or reply.

Booked

The estimate lands on your existing calendar. Drips cancel, you get the appointment, the lead log gets the receipt.

The form

One question at a time.

A wall of twelve fields tells a visitor this will take a while. A multi-step form asks one small thing at a time — what's the job, when do you want it done, where do we reach you. Finishing feels close the whole way, and by the last step you've qualified the lead without picking up a phone.

Every submission is screened before it reaches you: reCAPTCHA Enterprise plus scoring on our side, so bots and junk stop at the door. What reaches your phone is a lead, not noise.

And it reaches you everywhere at once — a text and an email with every answer they gave, the page they came from, and the ad that brought them.

Laptop showing a multi-step lead capture form with progress dots and one short group of fields per step

One step at a time: the job, the timeline, the contact info.

The follow-up

The funnel does the chasing.

The first touch happens in seconds: the lead gets a text confirming you got the request and telling them what happens next. That alone puts you ahead of every competitor who lets the form sit until morning.

Then the sequence takes over — emails and texts spaced over the following days, each with a booking link, each written for your trade instead of marketing-speak. It stops the moment the lead books or replies. Nobody gets a "just checking in" after they've already scheduled.

Phone leads get the same treatment. Calls route through tracked Twilio numbers, so you know which ad made the phone ring, and every call, form fill, and booking lands in one lead log with its source attached.

Phone on a desk showing a text message thread with a delivered confirmation check

The first text goes out seconds after the submit.

Client results

From click to quote request, measured.

10.8% Landing-page conversion rate on an industrial services client's funnel — the multi-step form doing the qualifying. Google Ads · 30 days ending 2026-07-04
$34.34 Cost per lead on the ads feeding that funnel, with a 6.87% click-through rate. Google Ads · 30 days ending 2026-07-04
38 Quote requests in June — same industrial supplier, up from 20 in April. Every submission scored and spam-screened before it reaches the inbox. lead log · junk auto-rejected · 2026-06

Measured on live client funnels in and around Kendall County. We never pin a number to a client's name — yours would stay private too.

Where this fits

The funnel is one piece of a bigger machine.

A lead funnel converts the traffic you already have. Lead automation is the whole system around it — the ads that feed the funnel, the AI receptionist that catches the calls, the follow-up that runs on every channel at once. If you're deciding between the piece and the machine, start with the machine.

Next step

Put a funnel behind your traffic.

Book a free 20-minute assessment. We'll trace where your leads come from, where they stall, and what a funnel changes. If your contact form is genuinely enough, we'll tell you that and save you the money.

Builds start at $999, month-to-month · or call (331) 803-6259 — the AI answers.