Funnel walkthrough
How a lead funnel actually works.
Most agencies hand you a website and disappear. We build the whole machine — from the ad click to the booked appointment — and every step past the first runs itself. Here is the full flow, in order.
Seven steps · one lead · nothing done by hand after the click
Step 01 · The click
A homeowner clicks your ad.
Someone in your area searches Google for the work you do. Your ad sits at the top of the page with the thing they searched for in the headline, and your number one tap away. They click.
Google Ads · exact service + town keywords · click-to-call on mobile
The search happens at the kitchen table, after dinner.
Step 02 · The landing page
The landing page captures the lead.
They land on a page built for that one job — not your homepage. A multi-step form asks one small thing at a time: the job, the timeline, the contact info. No nav, no links away, nothing else to do but answer. Easier to finish than a wall of twelve fields, and it qualifies the lead while it captures.
dedicated landing page · multi-step form · reCAPTCHA Enterprise screening
The only thing to do on this page is start the form.
Step 03 · The instant text
A text goes back in seconds.
The moment they hit submit, a text goes out: we got your request, here's what happens next, here's our number. The lead knows immediately that somebody is on it — while your competitors' contact forms sit quiet until morning.
Twilio · fires on submit · their name and job in the message
The first touch happens before they've left the thank-you page.
Step 04 · The notification
You get the whole lead, everywhere at once.
A text and an email land with everything they gave — name, phone, the job, the timeline — plus the page they came from and the ad that brought them. Everything you need to make the callback, formatted to scan on a phone.
text + email · lead logged and scored · source attached
The summary reaches your phone while the lead is still warm.
Step 05 · The booking
They book themselves in.
After the form, the lead sees a calendar with your open slots and picks one. No phone tag, no back-and-forth. It syncs with the calendar you already run, and both of you get the invite.
syncs with your calendar · shows only open slots · invite to both parties
An estimate on the calendar without a single phone call.
Step 06 · The follow-up
If they don't book, the funnel keeps going.
Not everyone books on day one. Over the following days the funnel sends short emails and texts — what to expect, answers to common questions, a booking link in each one. It stops the moment they book or reply. Nobody gets chased after they've already scheduled.
email + SMS sequence · spaced over days · stops on booking or reply
Day two, day four — the sequence does the chasing so you don't have to.
Step 07 · The tracking
Every lead traces back to the ad that paid for it.
Conversion tracking fires on every submission, so you can see which keywords, which ads, and which campaigns produce leads — and what each one costs. That's what the monthly report is built from: cost per lead, not clicks.
Google Ads conversion tracking · GA4 · monthly cost-per-lead report
The dashboard answers one question: what did each lead cost?
The result
That's the whole machine.
Every step past the click is automated. Every lead is logged, scored, and traced to its source. You do the work — the funnel keeps the phone ringing. Here's what it measures out to on live client funnels:
Measured on live client funnels in and around Kendall County. We never pin a number to a client's name — yours would stay private too.
Where this fits
The funnel is one piece of a bigger machine.
This walkthrough is the funnel on its own. Lead automation is the system around it — the ads that feed it, the AI receptionist that catches the calls it can't, the follow-up running on every channel at once.
Next step
Get this built for your business.
Book a free 20-minute assessment. We'll trace your current lead path, show you where it leaks, and tell you exactly what a funnel like this costs. If your setup already does the job, we'll say so.
Builds start at $999, month-to-month · or call (331) 803-6259 — the AI answers.